Innovators Author Package Interview: Copywriting techniques to sell more books
Tired of Launching Products to Minimal Sales?
There’s nothing quite so disheartening as working yourself to the bone to create your latest product and have it launch to dismal sales. We’ve all been there, but there’s a way to fix this and that’s exactly what you’re going to learn in this interview today.
Michel is the CEO of Workaholics4Hire.com, an outsourcing and customer support services company. Michel is a direct response copywriter and marketing consultant for close to 30 years (online since 1992). He is the author of several books, one of which distributed over 300,000 copies.
He was instrumental in selling over a hundred million dollars worth of products and services for a wide variety of clients, stretching hundreds of different and unrelated industries. Dubbed as the “Roger Bannister of Online Copy,” his most notable success is a sales letter that sold over a million dollars online on its first day — a first of its kind, and a feat repeated many times since then by him and many others.
During this session, you will some of Michel’s tried and true copywriting techniques to get more of your visitors enthusiastically buy your products. Here’s some of what Michel will teach you:
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The number one copywriting mistake people make that kills sales.
Ensuring that your audience is fully educated about your product and the problem you’re helping them solve, so they’re ready to buy.
Three critical tips for a headline that grabs and keeps your visitor’s attention.
Simple tweaks to make to your copy for better results.
And the best part is, anyone can implement this advice…