Innovators Author Package Interview: The Inside Scoop
Looking for free exposure from the media that money simply cannot buy?
One of the easiest ways to get exposure for your business is simply to pay for it. You can buy ads in a variety of media, but people will always view ads with skepticism. Imagine if you could get the media to sing your praises…absolutely for free. When the media talks about you that’s more powerful than any advertising you can buy.
Shannon Cherry has helped businesses increase their traffic, fill seats in programs and get more profits. An award-winning publicist and published author of four books – three of which are Amazon bestsellers, Shannon was named BusinessWeek’s top 60 business bloggers in the world & top 30 PR bloggers, as well as Fast Company’s top 101 women to watch in social media.
In her presentation, The Inside Scoop, Shannon shows the number way to get more people interested in your book or product. She shares:
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5 facts you need to know to that will put you ahead of other trying to get the media’s attention.
Journalists are busy people, but there are strategies you can follow to get their attention and make their jobs easier.
The best days to pitch a story and how to do it.
How to follow up to ensure your best chances of success.
Getting media attention is easier than you think. You just need the inside scoop to get there…